THE 12 ADVANTAGES OF A DESTINATION BUSINESS IN YOUR COMMUNITY AND HOW TO NURTURE ONE

September 21 |  10 - 11:30 AM

Live Webinar

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In this webinar, Destination Business Expert Jon Schallert will explain why the most advantageous businesses any community can possess are Destination Businesses, capable of pulling customers from hours away. After the workshop, Jon will take questions from the attendees.

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Attendees will learn:

• How developing Destination Businesses in your community can be the easiest way to change an entire marketplace The 3 consumer groups that every community should be concerned about attracting

• How any city or town can minimize its marketing expenditures with a process that is 12 times more powerful than any form of advertising

• How to target and attract the most profitable consumers to your community while reducing your marketing costs by 93%

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*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Jon Schallert

Destination Business Expert

DOWNTOWN REAL ESTATE: HOW TO ACTIVATE RETAIL VACANCIES

November 30  |  10 - 11:30 AM

Live Webinar

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Retail and restaurant options play a big part of a vibrant downtown, but it can be challenging to know what the biggest real estate opportunities are for city leaders. Whether you have a completely vacant Main Street, have recently had positive momentum downtown, or are fearful that long-time businesses may shutter in the coming months, our approach is to provide guidance to create and implement a sensible retail plan for your downtown.

In this webinar, Elliott Cook, director of real estate for Downtown Strategies, provides answers to some frequently asked questions he hears from community leaders that are focused on maximizing real estate assets in their downtown.

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​*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Elliott Cook

Downtown Strategies

THE POWER OF PARTNERSHIPS:  10 WAYS TO WORK WITH EXTERNAL COMMUNITY PARTNERS

February 22  |  10 - 11:00 AM

Live Webinar

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Looking to boost your business visibility? Want to expand your consumer reach? Hoping to bring attention to other community businesses hoping to do the same? 
In this 60-minute presentation, globally recognized retail and small business thought leader Nicole Leinbach will reveal 10 ways to work with external businesses to bring value to each side of this equation. Learn how to partner with like-minded yet non-competitive businesses in an effort to bring purpose and profit to each. Plus, gain actionable insight to help you apply these ideas right away to your community and/ or business! This is a not-to-miss session with realistic insight to help your unique goals right away. 

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*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Nicole Leinbach 

RetailMinded | Founder

THE POWER OF PLACE

October 5  |  10 - 11 AM

Live Webinar

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When we think of placemaking, we typically imagine how we dress up our favorite public space, but the concept of place is so much bigger. Place is ubiquitous. It affects everything we do, and it is one of the largest determinants of the type of life we lead. We are always surrounded by place. How places are built, how they function, and how they are designed dictate how people go about leading their lives.

Our places have the ability to make us proud or make us feel ashamed. They can bring us closer to one another or make us feel alone. The places we shape, determine our physical, mental, social, and economic health. In understanding how much our places shape our lives; we begin to understand how much better we need to do in shaping our places. This session will lay out why we should focus all our efforts on place and how we can transform a community simply by upgrading the surroundings.

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​*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Jeff Siegler

Revitalize or Die

Proud Places

THE ROLE OF ECONOMIC DEVELOPMENT IN MAIN STREET + THE ROLE OF MAIN STREET IN ECONOMIC DEVELOPMENT

December 14 |  10 - 11:00 AM

Live Webinar

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This webinar will help you understand the importance of the economic vitality focus of the Main Street approach to downtown revitalization, whether you are a community that practices this nationally recognized method to downtown revitalization or not. 
Joe is also prepared to share how the Main Street approach or downtown revitalization, of any size, supports broader, regional economic development efforts making it easier for your community to achieve healthy economic goals for your entire community. 

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*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Joe Borgstrom

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MASTER PLANNING ON
A BUDGET

November 2  |  10 - 11 AM

Live Webinar

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Every community is unique, requiring a specific planning process to ensure the community gets a valuable and implementable plan document to follow and utilize. In this webinar, you will obtain information on identifying your downtown planning needs, highlighting, or prioritizing necessary plan elements, and associating applicable costs or budgets to each task. Additionally, this webinar will discuss preparing Request for Proposal documents, soliciting proposals, and conducting a fair or equitable solicitation and review.

The information learned will help streamline the planning process and ensure that each community has a plan that meets their individual needs, not just a copy of what the neighboring community received.

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​*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Ben Levenger

President

Downtown Redevelopment Services

MARKET DATA: TURNING
NUMBERS INTO OPPORTUNITY

February 8  |  10 - 11:00 AM

Live Webinar

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Have you ever wondered what the best approach is to tell your communities’ story to entice
political support, leverage internal or external investments, and recruit prospective businesses?
There is opportunity in the numbers. Learn how to understand market and demographic data and
how to use them to tell your communities’ stories to improve your possibilities.

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*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Joe Borgstrom

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