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HELPING COMMUNITIES 

GROW

UPCOMING WEBINARS

Leverage NC offers a  variety of carefully crafted free webinars to our NC communities.  Make sure to check back often for new opportunities.

 

Live Webinars:  Require Prior Registration

Prerecorded Webinars:  Do Not Require Prior Registration

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Image by Cytonn Photography

FOSTERING PUBLIC - PRIVATE PARTNERSHIPS

June 29  |  10 - 11 AM

Live Webinar

In an era of economic uncertainty, many communities struggle to attract the right style and density of development necessary to revitalize main street corridors. Communities must foster a more robust public/private partnership portfolio to correct this issue.

 

This webinar will focus on how each community can cultivate strong PPP relationships, increase trust and responsibility among parties, drive economic initiatives, and provide measurable key performance indicators (KPIs). The delivery of this webinar will focus on two aspects. The first portion will provide background information about building substantial PPP’s. The latter half will provide a toolkit of actionable items each person can use in their communities, regardless of population.

*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Ben Levenger

President

Downtown Redevelopment Services

Bike Riding

BUILDING HEALTHY PLACES

August 17  |  10 - 11:30 AM

Live Webinar

Many factors affect human health, including genetics, personal behavior, and medical care, but this workshop will explore the relationship between health and the built environment. It will look at the many ways that the design of our buildings and communities affects our physical health and mental well-being. In many places, physical activity, once part of our everyday lives, has been designed out of our daily routines.

 

This webinar will examine what communities can do to create healthier buildings and neighborhoods. It will set out fundamental principles for building healthy places and showcase numerous examples of what both builders and local communities are doing to make healthy choices easy and more profitable.

*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Ed McMahon

Senior Resident Fellow

Urban Land Institute

Happy Customer

THE 12 ADVANTAGES OF A DESTINATION BUSINESS IN YOUR COMMUNITY AND HOW TO NURTURE ONE

September 21 |  10 - 11:30 AM

Live Webinar

In this webinar, Destination Business Expert Jon Schallert will explain why the most advantageous businesses any community can possess are Destination Businesses, capable of pulling customers from hours away. After the workshop, Jon will take questions from the attendees.

Attendees will learn:

  • How developing Destination Businesses in your community can be the easiest way to change an entire marketplace The 3 consumer groups that every community should be concerned about attracting

  • How any city or town can minimize its marketing expenditures with a process that is 12 times more powerful than any form of advertising

  • How to target and attract the most profitable consumers to your community while reducing your marketing costs by 93%

*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Jon Schallert

Destination Business Expert

Eating Dim Sum

DOWNTOWN REAL ESTATE: HOW TO ACTIVATE RETAIL VACANCIES

November 30  |  10 - 11:30 AM

Live Webinar

Retail and restaurant options play a big part of a vibrant downtown, but it can be challenging to know what the biggest real estate opportunities are for city leaders. Whether you have a completely vacant Main Street, have recently had positive momentum downtown, or are fearful that long-time businesses may shutter in the coming months, our approach is to provide guidance to create and implement a sensible retail plan for your downtown.

 

In this webinar, Elliott Cook, director of real estate for Downtown Strategies, provides answers to some frequently asked questions he hears from community leaders that are focused on maximizing real estate assets in their downtown.

*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Elliott Cook

Downtown Strategies

Analyzing the data

NEW DATA INSIGHTS ON MAIN STREET RESILIENCY AND RECOVERY

July 13  |  10 - 11 AM

Live Webinar

Where do your businesses on Main Street stand today? Jon Stover and his firm, JS&A, use emerging new data sources to assess retail trends and changes in customer spending in cities and downtowns across the country. This interactive session will share our findings and identify key takeaways for Main Street and municipal leadership to know about where their businesses stand as we emerge from the pandemic.

 

Importantly, we will discuss opportunities for businesses moving forward and ways that local programs and other partners can aid in local recovery efforts. And finally, we will help articulate Main Street’s impact on local economic resiliency and how communities can leverage existing information to build awareness and secure additional financial support.

*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Jon Stover

Founder and Managing Partner

Jon Stover & Associates

Outdoor Market

10 CRITICAL ELEMENTS THAT WILL MAKE TOMORROW’S COMMUNITIES

September 7  |  10 - 11 AM

Live Webinar

The world has changed, and consumer preferences have changed with it. People are reconsidering the definition of home, where they live, how they live, how they interact when using technology, and so much more. This session will provide insights into the future that should impact how to plan, design, and develop tomorrow's communities. Hear from a nationally renowned urban thinker, Mitchell Silver, about the ten critical elements you need to know about to prepare for tomorrow.

*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Mitchell J. Silver

Vice President of Urban Planning with McAdams

Outdoor Restaurant Seats

THE POWER OF PLACE

October 5  |  10 - 11 AM

Live Webinar

When we think of placemaking, we typically imagine how we dress up our favorite public space, but the concept of place is so much bigger. Place is ubiquitous. It affects everything we do, and it is one of the largest determinants of the type of life we lead. We are always surrounded by place. How places are built, how they function, and how they are designed dictate how people go about leading their lives.

 

Our places have the ability to make us proud or make us feel ashamed. They can bring us closer to one another or make us feel alone. The places we shape, determine our physical, mental, social, and economic health. In understanding how much our places shape our lives; we begin to understand how much better we need to do in shaping our places. This session will lay out why we should focus all our efforts on place and how we can transform a community simply by upgrading the surroundings.

*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Jeff Siegler

Revitalize or Die

Proud Places

Clothing Store

DESTINATION CREATION IN ANY SIZE COMMUNITY: ONE BUSINESS AT A TIME

July 27  |  10 - 11:30 AM

Live Webinar

In this webinar, Destination Business Expert Jon Schallert will show why communities large and small are refocusing their efforts to create, attract, and support Destination Businesses in their marketplaces. After the workshop, Jon will take questions from the attendees.

Attendees will learn:

  • The seven (7) different types of businesses that can become Destinations for Consumers, capable of pulling both locals and out‐of‐town consumers to spend their dollars in your community.

  • The four (4) primary reasons communities prefer to have Destination Businesses in their local trade area.

  • The one (1) customer‐attraction tool that could be utilized by every business in your city or town but usually isn’t, and why it costs your community thousands of dollars in tax revenue every year.

*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Jon Schallert

Destination Business Expert

Empty Room

A COMMUNITY GUIDE TO BUSINESS RECRUITMENT

September 14  |  10 - 11:30 AM

Live Webinar

While the pandemic may be in our rearview mirror, many communities are struggling to regain momentum and attract new commercial activity to their downtown. Learn proven strategies that local governments and downtown volunteers can use to attract new investment to their downtown and fill vacant or underutilized spaces.

 

Hilary Greenberg (Greenberg Development Services), author of “A Downtown Economic Developer’s Guide to Business Recruitment” will present steps that towns of all sizes can take to recruit new businesses and put buildings back in service. The guide was published by the NC Main Street & Rural Planning Center at the N.C Department of Commerce and is available for download.

*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Hilary Greenberg

Greenberg Development Services

Architect at Work

MASTER PLANNING ON
A BUDGET

November 2  |  10 - 11 AM

Live Webinar

Every community is unique, requiring a specific planning process to ensure the community gets a valuable and implementable plan document to follow and utilize. In this webinar, you will obtain information on identifying your downtown planning needs, highlighting, or prioritizing necessary plan elements, and associating applicable costs or budgets to each task. Additionally, this webinar will discuss preparing Request for Proposal documents, soliciting proposals, and conducting a fair or equitable solicitation and review.

 

The information learned will help streamline the planning process and ensure that each community has a plan that meets their individual needs, not just a copy of what the neighboring community received.

*In order to receive APA credits, you must register so your attendance can be verified.  For APA credit information, contact Grace Findley.

Ben Levenger

President

Downtown Redevelopment Services

IDEAS, RESOURCES AND SUPPORT

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 CONTACT US

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JULIE METZ

NC League of Municipalities

Mobile: (919) 922-1562  

jmetz@nclm.org

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LIZ PARHAM

NC Main Street & Rural Planning Center

Phone: (919) 814-4658

Mobile: (919) 805-2067

lparham@nccommerce.com

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JASON EPLEY

NC Downtown Development Association

Phone: (704) 305-4381 

jason.epley@ncdda.org

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JEFF ADOLPHSEN

NC State Historic Preservation Office

Phone: (919) 814-6572

jeff.adolphsen@ncdcr.gov